Nestle Bcg - 1042 Words

BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlà © beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume high quality product even if it can be expensive they prefer take care of their health. With water, coffee and cereals Nestlà © can offer the high quality product that consumers ask. CASH COWS The cash cows are baby food products. The†¦show more content†¦* THREATS * Nestlà © has a lot of major competitors because of the diversity of products offered: * Danone : Dairy products * Starbuck, Maxwell : coffee * Lindt : chocolate products * Royal canin : pet-food So, they always have to innovating in order to stay competitive. * Some of Nestlà © s products are unhealthy ( too much sugar in breakfast products, composition of substitutes breast-milk...) So, consumer’s associations or governmental advertising campaign can affect purchase consumer s behavior with some surveys which affect the Nestlà © s corporate image. * Nestlà © could meet difficulties with the bargaining power of its suppliers. For example, french milk producers are often on strike to contest the low selling price. PEST (DN) * Technological: During the last years Nestlà © tried to find a new way to give to their products the best quality possible. For example, they use now a new refrigeration system for coffee, to conserve as much as possible the flavour and the consistency of the coffee. But they want to keep secret ingredients that they put in their products, and what they do to invent new product, so this is difficult to know all the technological aspects that they use. chez Nestlà ©, l apect technologique n est que trà ¨s peu prà ©sent; Il s agit pour eux de conserver secrà ©tement la composition de leurs recettes, et d innover sur de nouveauxShow MoreRelatedThe Bcg Matrix1694 Words   |  7 PagesBCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial amp; Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. 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